Mike Shaw Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Mike Shaw Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Mike Shaw Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Mike Shaw Subaru dedicated locally to the Love Promise?
We are committed to the Subaru Love Promise by making our team members, guests, business partners and our local community feel loved and respected in all interactions with our store.
2 Blondes All Breed Rescue, Soul Dog Rescue, Canine Partners of the Rockies
EcoFriendly Dealership Certification, Groundwork Denver, Drive Clean Colorado, Colorado Earth Day Celebration, Clean Air Foundation
Thornton High School, Legacy High School, Boys and Girls Club, AMP - Academy Music Parents Association, Adopt A Classroom
Thornton Police Department, B Strong Ride, Generate Hope, Senior Veterans Inc., Arvada Jefferson Kiwanis Foundation
Children's Hospital Colorado Foundation, Boulder Cancer Fighter's Foundation, Anschutz Medical Center, University of Colorado Hospital, Boulder Community Hospital
Love Promise Stories from Mike Shaw Subaru
Subaru and Mike Shaw Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Growing a Greener Tomorrow Together - Lauren K
At Mike Shaw Subaru, our commitment to the Subaru Love Promise means caring for more than just our customers, it means caring for the world we all share. As part of the 2026 Subaru Loves the Earth initiative, we were proud to partner with the Arbor Day Foundation to give back in a meaningful and lasting way. Together, we gifted 100 trees to our guests, empowering them to take part in creating a healthier, greener future right here in our community. Throughout the event, our showroom was filled with excitement as guests selected their trees, learned about the impact of planting them, and joined us in taking a simple but powerful step toward environmental stewardship. Each tree represents more than just new growth, it symbolizes hope, sustainability, and a shared commitment to protecting the planet for generations to come. We are incredibly grateful to our guests who participated and helped make this initiative such a success. It's through these partnerships and moments that we're reminded how small actions can grow into something truly impactful. At Mike Shaw Subaru, we believe that together, we can make a difference, one tree, one act of kindness, and one community at a time.
Fighting Food Insecurity In JeffCo - Lisa P
At Jeffco Eats, our mission to fight food insecurity in Jefferson County is only possible because of the incredible support from community partners like Mike Shaw Subaru. We want to extend a huge thanks to the entire Mike Shaw Subaru team for spending the day volunteering with us. Their enthusiasm, teamwork, and willingness to jump in wherever needed made a meaningful impact, not only on our organization, but on the hundreds of families we serve. Together, we packed an incredible 650 food bags for local individuals and families facing food insecurity. Each bag represents nourishment, relief, and hope, and none of it would have been possible without the helping hands and generous spirit of the Mike Shaw Subaru team. What stood out most was the genuine care your team brought into the space. From start to finish, your group worked with positivity, efficiency, and compassion, embodying what true community partnership looks like. We have had Mike Shaw out numerous times before and we cannot be more thankful to have them help us out again. Our continued partnership is making a huge impact on our local community! On behalf of everyone at Jeffco Eats—and the families who will benefit from your efforts—thank you for showing up, giving back, and making a difference where it matters most. We are so grateful to have partners like Mike Shaw Subaru helping us create a stronger, healthier community.
Maxine's Story From Creative Acres - Maxine S
At Creative Acres, every day is about second chances. We rescue, rehabilitate, and care for animals who need a safe place to land; many of them arriving after difficult or uncertain circumstances. But recently, our own sanctuary faced a moment of crisis that tested everything we stand for. After a devastating fire swept through our ranch, we were left picking up the pieces, displaced animals, damaged property, and an overwhelming sense of uncertainty. In the middle of it all, one of our biggest challenges was transportation. We had a vehicle that was essential to our day-to-day operations: moving animals, hauling supplies, and supporting rescue efforts, but it was no longer operable when we needed it most. That's when Mike Shaw Subaru stepped in. Without hesitation, their team came out to the ranch and picked up our vehicle, taking one major worry off our shoulders during an already overwhelming time. What happened next meant even more, they didn't just assess it, they got to work. Their technicians repaired what felt like an impossible situation, restoring the vehicle so we could get back to doing what we do best: caring for our animals. In moments like these, support means everything. It's not just about fixing a car, it's about restoring hope, stability, and the ability to keep moving forward. Because of Mike Shaw Subaru, we were able to continue our rescue efforts without missing a beat, even in the aftermath of something so difficult. The Subaru Love Promise is more than just words, it's action, compassion, and community when it matters most. We felt that firsthand. From all of us at Creative Acres, and from every animal whose life depends on the work we do. Thank you for showing up when we needed it most. -Creative Acres
Thank You for Sharing the Love - Brooke S
At 2 Blondes All Breed Rescue, every wagging tail and every second chance begins with community. We simply couldn't do what we do without partners who believe that rescue dogs deserve safety, care, and a loving future. That's why we are incredibly grateful to Mike Shaw Subaru for partnering with us through the Subaru Share the Love® Event. Through this meaningful campaign, Mike Shaw Subaru once again demonstrated what it truly means to invest in the community. Because of their commitment, and the customers who chose to direct their Share the Love donation to 2 Blondes, lives are being changed in very real ways. Funds from Share the Love help us provide critical medical care, vaccinations, spay and neuter surgeries, food, training support, and safe foster placements for dogs who have often experienced neglect, abandonment, or uncertainty. These resources are not just helpful , they are life-saving. What makes this partnership so special is that it goes beyond dollars. It reflects shared values: compassion, responsibility, and the belief that every life matters. Mike Shaw Subaru continues to stand beside us as an advocate for rescue animals, and that support sends a powerful message to our community about kindness in action. To the team at Mike Shaw Subaru, thank you for choosing to Share the Love with 2 Blondes All Breed Rescue. Because of you, more dogs will find warmth, safety, and the forever homes they deserve. From all of us, and from every grateful tail wag, thank you!!
A Partnership that Brings Warmth - Renee B
At Be the Source, our mission has always been simple: show up for children and families in foster care and kinship placements in ways that are tangible, meaningful, and filled with dignity. This season, because of our incredible partners at Mike Shaw Subaru and their collaboration with Operation Warm, that mission came to life in the most beautiful way. Together, we delivered 35 boxes of brand-new coats and shoes to children in foster homes and kinship families across our community. Thirty-five boxes. That number represents more than cartons stacked high in a room. It represents warmth on cold mornings. It represents confidence walking into school. It represents children who feel seen, valued, and cared for. For many of the families we serve, resources are stretched thin. Foster and kinship caregivers open their homes, and their hearts, often with little notice. Providing everyday essentials like properly fitting coats and shoes can be a challenge, especially as children grow quickly or arrive with very few belongings. These items aren't luxuries. They are necessities. And when they are brand new, chosen specifically for a child, they carry something even deeper: a message of worth. Because of Mike Shaw Subaru's continued partnership and generosity, dozens of children will head into the colder months wrapped in warmth and dignity. We are especially grateful for Mike Shaw Subaru's hands-on involvement. This wasn't just a donation, it was a shared commitment. Their team showed up, helped deliver, and stood alongside us in service. That presence matters. It tells the families we support that our community sees them, believes in them, and stands behind them. Corporate partnerships can sometimes feel transactional. This one never does. Mike Shaw Subaru has consistently demonstrated what it means to be community-driven. Through initiatives like Operation Warm, they go beyond words and into action, ensuring that support reaches the children who need it most. To every team member who helped make this possible: thank you.
The Spark that Started It All - Vicky L
Our 20th Anniversary Gala was a beautiful and heartfelt celebration. More than one hundred people gathered to honor 20 years of LifeSpark’s healing work and to look forward to what comes next. The room was filled with connection, gratitude, and a shared belief in bringing peace and comfort to those facing cancer. Thanks to the generosity of our community, and Mike Shaw Subaru, we raised $40,000, enough to support over 125 individuals with cancer through calming, restorative sessions. We are just getting started — and we are so grateful you are walking this path with us.
Local Support - Mary K
Jeffco eats is incredibly grateful for Mike Shaw Subaru's volunteer day with us! The whole team jumped right in packing food, organizing supplies and helping ensure that students and families in our communities have reliable and nutritional weekend meals. Your donation and hands on support make a real difference for kids facing food insecurity right here in Jeffco. We couldn't do this work without partners like Mike Shaw Subaru who show up with compassion and enthusiasm to help! Thank you for living the Subaru Love Promise and making our mission stronger. We appreciate you more than you know!
Another Successful Tail Wagging Event! - Brooke S
Thank you, Mike Shaw Subaru, for hosting another successful Subaru Loves Pets Event! 2 Blondes All Breed Rescue cannot be more thankful for our continued partnership with Mike Shaw Subaru. This years adoption event was the best one yet! Your support and hospitality created the perfect environment for our pups to shine and find their forever families. From the welcoming smiles to the thoughtful setup and promotion, every detailed showed how much your team truly cares about pets and the community. Thanks to your partnership, we were able to showcase dozens of adoptable dogs and many went home to loving families that day!! Events like these not only help our dogs find homes but also spread awareness about the importance of rescue and adoption. The Subaru Loves Pets initiative perfectly reflects what we believe in: giving every pet a chance at a happy, healthy life. We're so grateful to have community partners like Mike Shaw Subaru who share that same passion and go above and beyond to help make it happen. From all of us, and our four-legged friends, thank you for opening your doors, hearths and hands to support our mission!
Holiday Love for Local Veterans! - Mellissa G
We can’t thank you enough for spending the day with us at Veterans Community Project of Longmont! Your team jumped right in, getting Tiny Homes ready for upcoming Veteran move-ins, tackling landscaping projects, starting work on our community garden, and even helping us kick off the holiday spirit by hanging lights. Because of your hard work, our village looks and feels more like home for the Veterans who will soon be moving in. Every hour you gave and every task you took on helps us create a welcoming, supportive place for those who’ve served our country. We’re so grateful for your partnership, your positive energy, and your commitment to making a difference. Thank you for showing up for our Veterans and for our community, we can’t wait to have you back again soon!
A Special Thanks! - Liz F
THANK YOU for supporting our 17th Annual Duck Derby. Your donation of time and resources added to our prizes and helped award the winning duck ticket holders! These prizes made many people happy. Thank you also for supporting our community. By contributing to one of our annual fundraisers, you contributed to your community. Our Rotary Club of Northglenn-Thornton focuses on many local projects. Some projects are strictly financial: scholarships to local high school seniors ($20,000 last year), week-long summer leadership camp for local teens, initiating and supporting the drive to eliminate polio in the world. Other projects are financial and "hands-on": annual food drives for local food banks, planting and caring for flower beds in our city parks, buying presents for Adams County CASA teens to fulfil 3 wishes at Christmas and support of local high school fundraisers. We thank Mike Shaw Subaru for their participation and support- you are very special to us!
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