Mike Shaw Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Mike Shaw Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Mike Shaw Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Mike Shaw Subaru dedicated locally to the Love Promise?
We are committed to the Subaru Love Promise by making our team members, guests, business partners and our local community feel loved and respected in all interactions with our store.
2 Blondes All Breed Rescue, Soul Dog Rescue, Canine Partners of the Rockies, Creative Acres, Lola's Rescue
EcoFriendly Dealership Certification, Groundwork Denver, Drive Clean Colorado, Colorado Earth Day Celebration, Clean Air Foundation
Thornton High School, Legacy High School, Boys and Girls Club, AMP - Academy Music Parents Association, Adopt A Classroom
Thornton Police Department, B Strong Ride, Generate Hope, Senior Veterans Inc., Arvada Jefferson Kiwanis Foundation
Children's Hospital Colorado Foundation, Boulder Cancer Fighter's Foundation, Anschutz Medical Center, University of Colorado Hospital, Boulder Community Hospital
Love Promise Stories from Mike Shaw Subaru
Subaru and Mike Shaw Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Lasting Impact: B Strong Ride and Mike Shaw Subaru - Paul B
For 16 incredible years, the B Strong Ride has brought together riders, families, volunteers and community partners with one shared goal: supporting cancer patients and families through integrative care. We are deeply grateful to Mike Shaw Subaru for being such a loyal and generous partner throughout this journey. The 2026 B Strong Ride marked the final ride, and thanks to the incredible support of sponsors like Mike Shaw Subaru, it was a tremendous success. This year, 771 riders came together to raise more than $345,000 for the B Strong Center for Integrative Care at Boulder Community Health. Since the ride began in 2011, more than 11,700 riders have participated and $5.5 million has been raised to support this important work. As a Platinum and Official Vehicle Sponsor, Mike Shaw Subaru has helped B Strong share its mission throughout the community while supporting wellness and integrative cancer care. Most importantly, their sponsorship is helping fund a full year of cancer care at the B Strong Center for Integrative Care in 2027, creating an impact that extends well beyond the final ride. As we look toward the next chapter of B Strong, we are working with the Boulder Community Health Foundation to establish a permanent endowment to help fund the B Strong Center for Integrative Care for generations to come. Mike Shaw Subaru's years of partnership have helped make this lasting legacy possible. From everyone at B Strong Ride, thank you, Mike Shaw Subaru, for believing in our mission, supporting our riders, and helping us provide meaningful care to cancer patients and their families. Your commitment to our community will continue to make a difference for years to come.
Seven Years of Sharing the Love with Children's Hospital Colorado - Lauren B
For the past seven years, Children's Hospital Colorado has been proud to partner with Mike Shaw Subaru through the Subaru Share the Love® Event. This meaningful partnership has helped support our mission of improving the health and well-being of children while providing hope and care to the families we serve. Thanks to the generosity of Mike Shaw Subaru, Subaru of America, and the incredible customers who chose to share the love during this year's Subaru Share the Love® Event, we are grateful to have received a $43,115 donation. This generous contribution represents so much more than a dollar amount. It represents a community coming together to support children and families during some of their most difficult moments. Every customer who purchased or leased a Subaru during the Share the Love® Event played a role in making this donation possible and helping us continue providing exceptional care and support to the children in our community. For seven years, Mike Shaw Subaru has demonstrated an incredible commitment to giving back and making a difference. Their continued support of Children's Hospital Colorado is a wonderful example of the impact that can be made when businesses and communities come together for a shared purpose. We are incredibly thankful for our partnership with Mike Shaw Subaru and for their dedication to the children and families we serve. We look forward to continuing to share the love and make a meaningful difference together for years to come. Thank you, Mike Shaw Subaru, Subaru of America, and every customer who helped make this incredible $43,115 donation possible. Your support helps bring hope, healing, and brighter days to children and families throughout our community.
Family Memories from Mike Shaw - Heather C
I am writing to express my gratitude for your assistance with my son's 2020 Subaru Legacy. In January, Jack was traveling to his Dad's farm in eastern Colorado when his car broke down in Limon, Colorado. I had it towed to Mike Shaw Subaru as I knew that Mike Shaw provided excellent service. As you are both aware, once the engine was torn apart, it was discovered that the engine was damaged beyond repair and had to be replaced. The estimate for the engine replacement nearly matched the price we paid for the car, so it was devastating news, especially for Jack. We truly thought we were going to suffer nearly a total loss until both of you got involved and went above and beyond to get a new engine for his car. Honestly, I still cannot believe you, Mike Shaw Subaru, and Subaru of America did this for him. We both feel so lucky and are beyond grateful. Not only was this Jack's first car, he purchased it with money he had earned with his Dad working the farm. Sadly, Jack's Dad passed away in October 2023 (Jack's freshman year of high school) from a brain tumor. Helping Jack buy his first car was one of the last things Matt wanted to do with Jack before he died. Although that didn't happen, they had been looking at cars and had decided on a Subaru Legacy. Jack searched for months to find a 2020 Subaru Legacy with low mileage and found this car about a year after Matt passed. So, not only did you make a tremendous difference in his life financially, this car definitely has special meaning for him and I am so glad that he was able to keep it and be safe out on the road. We are all living in a tough world right now, so thank you again so much for the extra effort you put into helping us, we truly appreciate it and will forever remember this experience with both of you, Mike Shaw Subaru, and Subaru of America.
Supporting Cancer Research & Survivors - Sarah R
Dear Friends, Thank you for Mike Shaw Subaru's generous donation of $1,250.00 to the Colorectal Cancer Alliance received on 7/2/2026. Your support, particularly through the 2026 Denver Walk to End Colon Cancer event, means the world to the Alliance and the 1.4 million individuals currently affected by colorectal cancer. Thanks to your generosity, critical investments in research are being made through Project Cure CRC to improve treatment options and find a cure for colorectal cancer. Your gift also supports patients, caregivers and survivors who depend on our Patient & Family Navigators to provide needed assistance. In addition, you are investing in prevention awareness to help stop colorectal cancer before it starts. Thank you for making this work possible! We appreciate your support of the Colorectal Cancer Alliance and for supporting patients at every step of their cancer journey. Thank you again for your generosity!
Bringing Comfort and Hope to Local Patients - Lauren S
Through the Subaru Loves to Care® initiative, Mike Shaw Subaru partnered with Blood Cancer United and Rocky Mountain Cancer Centers to bring comfort and encouragement to individuals undergoing cancer treatment. On June 18th representatives from the dealership visited the hospital to personally deliver warm blankets and messages of hope to patients receiving treatment. While these gifts provide physical comfort, they also serve as an important reminder that patients are supported by a caring community during what can be an incredibly challenging time. Patients and caregivers expressed gratitude for the thoughtful donations, sharing how much it means to know that people throughout the community are thinking of them and wishing them well. Hospital staff also appreciated the opportunity to provide patients with items that can offer comfort during long treatment days. Blood Cancer United is grateful for the generosity and compassion demonstrated by Mike Shaw Subaru. Together, we are helping create moments of hope, encouragement, and connection for patients and families navigating a cancer diagnosis.
New Home & New Start - Melissa G
This past week, we welcomed four new Veterans into our Tiny Home Village in Longmont. Already, we're seeing the impact of having a safe place to call home. A couple of our newest residents have been attending job interviews and taking important steps toward financial stability. Others are finally able to schedule long-overdue medical appointments and focus on their health without the uncertainty of where they will sleep each night. Most importantly, each of them is being embraced by a community that believes in their potential and is walking alongside them on their journey. Moments like these are possible because of supporters like Mike Shaw Subaru. Your generosity does far more than provide housing. It creates stability, dignity, hope, and the opportunity for Veterans in our own community to move forward and build the futures they deserve. I simply wanted to reach out to say thank you. Please know that your support is making a lasting difference in the lives of local Veterans every single day.
Growing a Greener Tomorrow Together - Lauren K
At Mike Shaw Subaru, our commitment to the Subaru Love Promise means caring for more than just our customers, it means caring for the world we all share. As part of the 2026 Subaru Loves the Earth initiative, we were proud to partner with the Arbor Day Foundation to give back in a meaningful and lasting way. Together, we gifted 100 trees to our guests, empowering them to take part in creating a healthier, greener future right here in our community. Throughout the event, our showroom was filled with excitement as guests selected their trees, learned about the impact of planting them, and joined us in taking a simple but powerful step toward environmental stewardship. Each tree represents more than just new growth, it symbolizes hope, sustainability, and a shared commitment to protecting the planet for generations to come. We are incredibly grateful to our guests who participated and helped make this initiative such a success. It's through these partnerships and moments that we're reminded how small actions can grow into something truly impactful. At Mike Shaw Subaru, we believe that together, we can make a difference, one tree, one act of kindness, and one community at a time.
Fighting Food Insecurity In JeffCo - Lisa P
At Jeffco Eats, our mission to fight food insecurity in Jefferson County is only possible because of the incredible support from community partners like Mike Shaw Subaru. We want to extend a huge thanks to the entire Mike Shaw Subaru team for spending the day volunteering with us. Their enthusiasm, teamwork, and willingness to jump in wherever needed made a meaningful impact, not only on our organization, but on the hundreds of families we serve. Together, we packed an incredible 650 food bags for local individuals and families facing food insecurity. Each bag represents nourishment, relief, and hope, and none of it would have been possible without the helping hands and generous spirit of the Mike Shaw Subaru team. What stood out most was the genuine care your team brought into the space. From start to finish, your group worked with positivity, efficiency, and compassion, embodying what true community partnership looks like. We have had Mike Shaw out numerous times before and we cannot be more thankful to have them help us out again. Our continued partnership is making a huge impact on our local community! On behalf of everyone at Jeffco Eats—and the families who will benefit from your efforts—thank you for showing up, giving back, and making a difference where it matters most. We are so grateful to have partners like Mike Shaw Subaru helping us create a stronger, healthier community.
Maxine's Story From Creative Acres - Maxine S
At Creative Acres, every day is about second chances. We rescue, rehabilitate, and care for animals who need a safe place to land; many of them arriving after difficult or uncertain circumstances. But recently, our own sanctuary faced a moment of crisis that tested everything we stand for. After a devastating fire swept through our ranch, we were left picking up the pieces, displaced animals, damaged property, and an overwhelming sense of uncertainty. In the middle of it all, one of our biggest challenges was transportation. We had a vehicle that was essential to our day-to-day operations: moving animals, hauling supplies, and supporting rescue efforts, but it was no longer operable when we needed it most. That's when Mike Shaw Subaru stepped in. Without hesitation, their team came out to the ranch and picked up our vehicle, taking one major worry off our shoulders during an already overwhelming time. What happened next meant even more, they didn't just assess it, they got to work. Their technicians repaired what felt like an impossible situation, restoring the vehicle so we could get back to doing what we do best: caring for our animals. In moments like these, support means everything. It's not just about fixing a car, it's about restoring hope, stability, and the ability to keep moving forward. Because of Mike Shaw Subaru, we were able to continue our rescue efforts without missing a beat, even in the aftermath of something so difficult. The Subaru Love Promise is more than just words, it's action, compassion, and community when it matters most. We felt that firsthand. From all of us at Creative Acres, and from every animal whose life depends on the work we do. Thank you for showing up when we needed it most. -Creative Acres
Thank You for Sharing the Love - Brooke S
At 2 Blondes All Breed Rescue, every wagging tail and every second chance begins with community. We simply couldn't do what we do without partners who believe that rescue dogs deserve safety, care, and a loving future. That's why we are incredibly grateful to Mike Shaw Subaru for partnering with us through the Subaru Share the Love® Event. Through this meaningful campaign, Mike Shaw Subaru once again demonstrated what it truly means to invest in the community. Because of their commitment, and the customers who chose to direct their Share the Love donation to 2 Blondes, lives are being changed in very real ways. Funds from Share the Love help us provide critical medical care, vaccinations, spay and neuter surgeries, food, training support, and safe foster placements for dogs who have often experienced neglect, abandonment, or uncertainty. These resources are not just helpful , they are life-saving. What makes this partnership so special is that it goes beyond dollars. It reflects shared values: compassion, responsibility, and the belief that every life matters. Mike Shaw Subaru continues to stand beside us as an advocate for rescue animals, and that support sends a powerful message to our community about kindness in action. To the team at Mike Shaw Subaru, thank you for choosing to Share the Love with 2 Blondes All Breed Rescue. Because of you, more dogs will find warmth, safety, and the forever homes they deserve. From all of us, and from every grateful tail wag, thank you!!
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